Andrea Branzi. Modern, postmodern, primitive
Emilio Neri Tremolada
Italy, 2016, 16'
In September 1985, at Spazio Alchimia in Milan, Andrea Branzi presented his furniture collection Animali Domestici, together with garments designed by Nicoletta Morozzi Branzi. A few months earlier, an issue of Modo magazine had been dedicated to neo-primitivism. The Animali Domestici exhibition and the theorisation of the "neo-primitive" condition appeared during a period dominated by "postmodern" thoughts and visions, bringing new themes to design culture and offering a different way of interpreting modernity. Branzi's furniture, which combined modern materials and industrial production techniques with the trunks and branches of hazel and birch trees, was remembered for a long time after and remains a benchmark, even today.