Andrea Branzi. Modern, postmodern, primitive

In September 1985, at Spazio Alchimia in Milan, Andrea Branzi presented his furniture collection Animali Domestici, together with garments designed by Nicoletta Morozzi Branzi. A few months earlier, an issue of Modo magazine had been dedicated to neo-primitivism. The Animali Domestici exhibition and the theorisation of the "neo-primitive" condition appeared during a period dominated by "postmodern" thoughts and visions, bringing new themes to design culture and offering a different way of interpreting modernity. Branzi's furniture, which combined modern materials and industrial production techniques with the trunks and branches of hazel and birch trees, was remembered for a long time after and remains a benchmark, even today.