Gian Paolo Barbieri

Gian Paolo Barbieri took his first steps in Rome among the Cinecittà studios, then he was in Paris. In 1964 he returned to Milan where he began to work in fashion shooting for Novità, the magazine that later became Vogue Italia with which he would collaborate over the years.
He created some of the most famous advertising campaigns of the last century, working with Armani, Valentino, Versace and Dolce & Gabbana, thus helping to launch the first star models, Twiggy, Veruschka, Isa Stoppi, Benedetta Barzini.
In the Nineties several trips took Barbieri to the Seychelles, Polynesia, Madagascar. It offers a picture somewhere between ethnophotography and reportage, photos later published in splendid books that tell the story of places, people and still lifes with impeccable taste.
“With a group of friends and acquaintances, Giorgio Armani, Gianni Versace, Gianfranco Ferré and Valentino Garavani, we all decided to stay in Italy and build something valid, to give value to Italianness: we were starting Made in Italy”.