Roberto Orlandi

It was at the turn of the 1970s and 1980s that the success of Armani, Versace, Ferré... exploded, and Milan was consecrated as the city of fashion. At the same time, Italian magazines and international trade journals came out, publications that demanded an increasingly high quality of image. Thus, through the hands of Roberto Orlandi, art director of Harper's Bazaar and then of Linea Italiana, passed the images of Arthur Elgort, Bruce Weber, Guy Bourdin, Art Kane, Sarah Moon... His intuition was to understand that it was not enough to layout their photos, but that the fashion shoot had to become a narrative, a cultural moment, a social tale.
This is an approach that he continued and developed as art director of his agency Art Work Alas with which he designed the campaigns of many major brands. As a photographer, he has collaborated with the most prestigious magazines and has portrayed important film and art personalities, such as Robert Altman, Mstislav Rostropovich, Colin Firth, Monica Bellucci, Valeria Golino, and Giorgio Armani. 
His great passion is photopainting, with which he intervenes on his photos. He used to work with brushes and inks, now digitally.